Osadía is the Spanish word for audacity. The nerve to chase the idea everyone else calls reckless, to bet on it before the world believes in it. Osadía Studio celebrates the relentlessly courageous spirit of the Latino entrepreneur, who against all odds finds a way to Keep Branding Forward.
Our story
We are an international branding and marketing consultancy that partners with daring Latino entrepreneurs all across the Americas who want to change what the world thinks a Latino brand is worth.
It is no secret that Hispanic goods and services get labeled cheap next to their American and European competition, and the smaller brands behind them end up copying whatever the market already rewards until they lose the very essence that made them appealing in the first place. This has played out for years on both sides of the border.
Born in the US and raised in Mexico, our founder Rodrigo Valencia felt the need to do something about it. Trained in international marketing and consumer behavior at New Mexico State, he spent close to a decade helping Hispanic and Latin American founders expand their businesses into the US market. Across years of business development and consulting for large corporations and startups alike, one truth kept proving itself. A good product still needs a strong identity and well-designed work to raise how the market values it, regardless of its country of origin.
So, he started Gialli Marketing in 2019 to help Hispanic and Latino entrepreneurs who are done shrinking their voices to fit a market that undervalues them. We partner with those who know the undeniable value of their business and want a brand that makes it unmistakable.
But we made one mistake. The name. It didn't quite fit. So, we became Osadía Studio and refined our philosophy around the people we serve. The audacity was always in the work. Now it is in the name too.
Ethos
Until outdated perceptions no longer diminish the value of Latino brands, we will dare to design a world where “Made in Mexico” and “Hispanic-owned” businesses are sought out for great quality, memorable service, and welcoming communities. We are a movement under the banner of branding. We are Osadía Studio.
Everything we do is to equip do-or-die Latino entrepreneurs with the strategy, design, education, and the community they need to build brand platforms that grow businesses and move people.
Values
Believe.
...in the power of human branding.
Be bold.
Dare to take the shot.
Be committed.
If you’re going to talk, make sure you can walk.
Be meticulous.
Design is in the details.
Be grateful.
...for the people you get to serve.
Be humble.
The mission is bigger than the milestone.
You don’t have to be the best, you just gotta
be their favorite.
Partners
Our ideal clients.
Aside from partnering with Latino entrepreneurs across the Americas who are building their own brands, we also work with organizations reaching into the Latino market in the US, from companies expanding to serve it to nonprofits rooted in Hispanic communities, and with brands outside the culture entirely that simply want the way we think about branding.
The businesses we work best with usually find themselves here:
- Your brand image still looks like the day you started.
- You want an identity system created for the company you've built.
- You have a good product that keep customers coming back.
- You want to clearly communicate your value to your market.
- You care about the future of your business now more than ever.
- You want your brand to work with you, not against you.
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Every brand we create must achieve these six criteria:
Image = Unmissable
Offer = Unmistakable
Value = Undeniable
Experience = Unforgettable
Culture = Unshakable
Brand = Unstoppable