Airkitek
Grupo NAMM, one of Mexico's leaders in air distribution equipment manufacturing for the past 50 years, approached us in need of a brand strategy that would help them expand into international markets.
Client Description
Grupo NAMM, one of Mexico's leaders in air distribution equipment manufacturing for the past 50 years, approached us in need of a brand strategy that would help them expand into international markets.
Project Details
Overview
Airkitek is the international division of its parent company, Grupo NAMM. They became the leaders in Mexico's HVAC industry by manufacturing high-quality air distribution equipment. Their history of success stretches back for more than 50 years.
The company leadership felt it was time to expand into international markets in early 2020.
Challenges
Grupo NAMM realized they lacked the tools and information for a successful expansion. They were unaware of what their potential customers were looking for, what their frustrations were, how they needed to position their solutions, and what communication style they should use. They needed a brand.
Execution
Our goal was to build a new brand identity for the company. One that would represent the quality of its products, its people's values, its humble origins, and its vision for the future. We named the new brand "Airkitek."
The name "Airkitek" embodies the brand's promise to manufacture thoughtfully designed air distribution equipment.
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Outcome
"We didn’t think our previous brand identity reflected with the quality of our products. We needed a brand that would resonate with our clients and would differentiate us from our competitors." - Abraham Alarcon, Int'l Business Development Manager
Our Standard
Our Standard
Every brand we create must achieve these six criteria:
Image = Unmissable
Offer = Unmistakable
Value = Undeniable
Experience = Unforgettable
Culture = Unshakable
Brand = Unstoppable